Offense raises capital. Defense protects it. Let Verada be your defense.
Growing operators, family offices, and out-of-state owners need real AM infrastructure — without the overhead, benefits, and risk of a full-time hire. I serve as your outsourced AM function on a flat monthly basis. No onboarding. No HR. Immediate start.
01
Your founder built this company to raise capital and source deals — not to field calls from a property manager about a roof leak at 7pm. Every hour your founder spends on operations is an hour not spent on the next deal, the next LP, or the next fund. That's the real cost. That cost is real even if it doesn't show up on a spreadsheet.
02
Your acquisitions person underwrites the next deal in the morning and reviews variance reports in the afternoon. Neither gets done well. The best operators separate these functions entirely — your deal team finds assets, a dedicated AM function protects them. When these roles are blended, performance on both sides suffers.
03
A qualified mid-level AM hire costs $195,000–$273,000 fully loaded in year one — salary, bonus, benefits, overhead, and 60–90 days of onboarding before they are productive. And if it doesn't work out, the exit is complicated. I give you operator-grade AM at a fraction of that cost, with zero onboarding lag and 30-day termination if needed.
01
500–2,000 Units · DFW & Sunbelt
Operators expanding beyond what a founder or acquisitions team can manage alone. Portfolio's growing faster than the team. You need AM infrastructure without the full-time hire overhead — yet.
02
3–10 DFW Properties · Private Capital
Private capital, multifamily exposure, no dedicated AM team. The properties run fine until they don't. You need senior AM oversight without building a real estate operation from scratch.
03
DFW Assets · Remote Ownership
Owners based outside Texas with DFW assets and no local operator. You need experienced local eyes who know every submarket, every PM company, and every lender in North Texas.
04
DSCR Tight · Still Current
Assets underperforming expectations — occupancy slipping, DSCR tightening, lender starting to ask questions. A proactive third-party AM engagement signals to your lender you are taking action. It may be the difference between an extension and a notice of default.
Own Texas Assets From Out of State?
"Your PM company knows you are not watching. I am."
Florida, California, New York — I see it constantly. Owners who bought Texas assets during the migration boom now manage them from 1,500 miles away. Your PM reports to no one accountable. You fly in twice a year and hope things are running. Problems get discovered late and solved expensively.
I'm your local AM presence — someone who shows up, knows every DFW submarket, holds the PM accountable week to week, and calls you with the real story before small problems become expensive ones.
You do not need to be in Dallas to own Dallas. You just need someone in Dallas who operates like you would — if you had the time and the local market knowledge to do it yourself.
Your acquisitions team is your offense — sourcing deals, underwriting opportunities, building relationships, closing. Your founder is your quarterback — raising capital, managing investor relations, setting strategy.
Asset management done right is defense. PM oversight. Lender reporting. Capex execution. Collections. Budget variance. Investor reporting. Every week. Every property. Relentlessly.
When your offensive players are also playing defense, both sides of the ball suffer. I'm your defense — experienced, local, accountable — without the burden of a new hire.
Founder — Capital raising, investor relations, LP management, building the next fund
Acquisitions — Deal sourcing, underwriting, broker relationships, closing the next asset
Leadership — Strategy, partnerships, growth — not fielding PM calls at 7pm
PM Oversight — Weekly KPIs, collections, leasing performance, vendor accountability
Lender Reporting — DSCR, covenant compliance, direct lender communication
Capex & Operations — Contractor oversight, draw management, budget variance, investor reporting
Base salary is only the beginning. Add bonus, benefits, payroll taxes, office overhead, and 60–90 days of onboarding before they are productive — and your affordable hire becomes your largest fixed cost. I deliver operator-grade AM at a fraction of that burden.
You Are Already Collecting the AM Fee
Most sponsors collect 1–2% of EGI as an asset management fee. I work within that existing fee structure. At the portfolio level our flat monthly rate consumes a portion of the AM fee you already collect — leaving meaningful margin while I handle all execution. You continue earning your AM fee. I handle the work that earns it.
| Cost Component | AM Analyst | Mid-Level AM | Director of AM | Verada |
|---|---|---|---|---|
| Base Salary | $85K–$110K | $130K–$160K | $175K–$250K | — |
| Bonus (15–30%) | $13K–$33K | $20K–$48K | $26K–$75K | $0 |
| Benefits & Payroll Tax | $20K–$28K | $30K–$40K | $40K–$60K | $0 |
| Office & Overhead | $15K–$25K | $15K–$25K | $15K–$25K | $0 |
| Onboarding Timeline | 60–90 days | 60–90 days | 90–120 days | Immediate |
| Terminable If Needed | Difficult | Difficult | Very Difficult | 30 Days Notice |
| Experience Level | Limited | Moderate | Varies Widely | $1B+ Portfolio |
| Total Year One | $133K–$196K | $195K–$273K | $256K–$410K+ | Flat Monthly |
01
I hold your PM company to real operating KPIs every week. They report to me. I report to you.
02
Operator-grade monthly reporting for your LP base — the reporting your investors expect from a sophisticated operator.
03
DSCR tracking, covenant compliance, and direct lender communication — keeping your loan relationships clean before the bank calls you.
04
Capital programs from bidding through completion — so your renovation stays on time and on budget.
05
Annual budgets, monthly variance analysis, and expense management — keeping costs in line and identifying NOI improvement opportunities.
06
When you are ready to sell, I prepare the asset — clean financials, documented operational history, and broker coordination to maximize your exit.
Two engagement structures — per property for focused engagements, or a portfolio flat rate when you want Verada as your full outsourced AM function. Both are flat monthly, no hourly billing, no percentage games. The portfolio rate is structured to work within the AM fees you already collect from your investors.
Per Property · Stabilized
$
Single Asset · 150+ Units
Stabilized asset with PM in place. Oversight, lender reporting, and monthly performance tracking. Best fit for owners who need real accountability without full operational management.
Per Property · Value-Add / Active
$$
Most Common Engagement
Value-add or lease-up asset requiring active PM oversight, capex coordination, occupancy management, and full lender compliance reporting. Full-service AM on a single property.
Portfolio Rate · Full AM Function
$$$
3+ Properties · Outsourced AM Dept
Full outsourced AM function across your portfolio. Scales efficiently as you grow — the per-property cost decreases as the portfolio expands. Most cost-effective engagement structure.
Pricing Is Disclosed in Our First Conversation
Every engagement is different. Asset size, condition, portfolio structure, and the AM fee your investors have agreed to all factor into what makes sense. I build engagements around what works for your specific situation — not a one-size-fits-all rate card. Reach out and I'll have a direct conversation about what a fair structure looks like for you.
The AM Fee Question
Not every sponsor collects the same AM fee — equity partners, waterfall structures, and fund terms all affect what you actually keep. I understand that. I've worked within lean fee structures and alongside sophisticated equity partners before. If you are not sure whether the economics work, have that conversation with me first — I'd rather find a creative structure than lose a good client over a number.
Serious operators don't guess. Every Verada engagement includes a monthly reporting package covering performance, variance, and forward visibility — formatted so you can send it directly to your LP base.
Actual vs. Proforma
How the Asset Is Performing Against Underwriting
Actual vs. Budget
Where You Are vs. Where You Planned to Be
Leasing Velocity
Occupancy Pipeline and Traffic Metrics
Capex Tracking
Capital Program Progress and Draw Management
Operational Scorecard
PM Accountability and Asset Health
Investor-Ready Output
LP-Grade Formatting. Drop It In and Send.
Unlike lender engagements that resolve when an asset sells, sponsor relationships are designed to be ongoing. Verada grows with your portfolio — starting with your current assets and expanding the engagement as you acquire. I become your permanent AM infrastructure, not a temporary fix.
When you eventually reach the scale where bringing AM in-house makes sense, I help you build that function and transition to it cleanly. Many operators find that even after hiring internally, I remain as a senior oversight layer — the senior check above the in-house team.
The Ongoing Relationship
Sponsor engagements have no defined end date. I continue as long as I'm creating value. Our goal is to become the AM infrastructure your portfolio grows around — not a vendor you rotate in and out. Most clients start with 3 properties and expand naturally as their portfolio grows.
Discovery Call — 20 Minutes
I learn about your portfolio, ythe team structure, and where you are feeling the most stretched. No pitch — just a direct conversation about fit.
Asset Assessment
Send me your T12 and rent rolls. I analyze each asset, document the baseline, and identify the highest-impact opportunities. You get a written assessment before you sign anything.
Engagement Agreement
One-page agreement — scope, pricing, term, travel policy. First month billed upon signing. No ambiguity, no surprise fees.
Immediate Operational Start
Site visit within the first week. PM assessment, vendor review, reporting cadence established. I'm operational before your prior AM person would have finished onboarding.
Ongoing AM Partnership
Monthly reporting, on time. Weekly PM oversight. No end date — the relationship grows as the portfolio does.
Verada Asset Management was founded by a senior multifamily operator with the better part of two decades doing what most people in commercial real estate avoid — looking closely at what isn't working, and figuring out exactly how to fix it.
The career arc began in energy — negotiating mineral rights and land acquisitions in some of the most complex title environments in the industry. That foundation in deal structure, negotiation, and due diligence translated naturally into commercial real estate, beginning on the brokerage side underwriting over 125 assets valued at more than $2.25 billion across the Southwest.
That perspective drove a natural move into acquisitions, and then into the discipline where it matters most — asset management. Prior roles included direct management of portfolios exceeding $1 billion across DFW and $500M+ across Texas, Arkansas, Oklahoma, Georgia, and the Carolinas. Full cycle experience — acquisition, renovation, stabilization, and disposition — achieving returns exceeding 30% IRR on multiple assets.
This firm exists because growing operators deserve the same the rigor your portfolio demands that billion-dollar portfolios receive — without hiring a billion-dollar AM team to get it.
Operational Experience
Software
Yardi · RealPage · AppFolio · ResMan · Entrata · CoStar · ALN · RedIQ · AxioMetrics · ApartmentIQ
Send me your T12 and rent rolls. I'll analyze ythe assets, document the baseline, and show you exactly what serious AM looks like on your portfolio — before you sign anything. No pitch deck, no pressure, just a direct conversation about what I can do for you.
Start the ConversationContact Verada Asset Management